Mojo Grove
Brand Refresh · Illustration · Content Creation & Animation
About the Brand
Brand Identity, Illustration & Social Media
Mojo Grove is a character-driven apparel and lifestyle brand that evolved from an earlier concept called Today With I. As the brand transitioned into a more expressive identity, I supported the visual development by designing the logo, exploring the visual direction, and creating original character illustrations. The brand features a mix of illustrated and non-illustrated designs, and my role focuses on bringing character concepts to life visually and developing the content direction for their social presence.
Brand Evolution:
From Today With I to Mojo Grove
Originally launched as Today With I, the brand shifted toward a more imaginative world centered around illustrated characters, symbolism, and storytelling. During this transition, I contributed to the visual exploration and rebrand process, helping refine the new identity and ensuring it aligned with the brand’s evolving direction.
Character Illustration & Style Development
A key element of Mojo Grove is its growing set of illustrated characters, including Solomon the Owl and new additions that expand the brand’s world. The concepts and personalities for these characters were provided to me, and I brought them to life through illustration, refining their visual style, expressions, and overall presence.
My role includes:
• Character illustration (Solomon + additional characters)
• Visual interpretation of existing character ideas
• Apparel-ready artwork
• Maintaining consistency across the illustrated cast
As Mojo Grove prepares to grow its online presence, I am developing the visual direction for the brand’s social media. This includes concept posts, character reveal moments, story templates, and early content planning to establish a cohesive and recognizable visual voice.
Focus areas:
• Illustrated content for social media
• Branded post + story design
• Grid planning + visual flow
• Emerging content strategy
• Preparing templates for future product releases
Social Media Content & Direction
Logo Design & Visual Identity
I designed the Mojo Grove logo and core visual identity, creating a mark that can work across apparel, social content, and character-focused graphics. The look is clean, playful, and flexible enough to coexist with the brand’s wide range of design styles.
Deliverables:
• Logo design and variations
• Color direction and mood exploration
• Identity foundations adaptable for apparel and digital platforms
• Early layout direction for branded visuals