Close-up of a black toothbrush with foam and bubbles on its bristles, against a light background.

  Brow Mami

Social Media Content · Photography · Video

About the Brand / The Challenge

Brow Mami is a beauty studio that specializes in brow design and facial care.
When I started working with them, they already had a strong reputation locally but needed professional, consistent content for social media that represented the quality of their work.

The goal was to create photo and video content that felt dynamic and authentic while maintaining a professional and polished look.
We wanted the visuals to show their process, results, and brand personality in a way that felt fresh, engaging, and true to the experience of being a client.

My Role

I was responsible for creating all photo and video content for Brow Mami’s social media.
This included planning and producing each shoot, capturing the process and results of the services, and editing every piece of content for publication.

I also designed the structure of the Instagram feed and created new Highlights that clearly communicate key information such as the studio’s location, booking details, and available services.
Each Highlight was written and organized to help clients easily find what they need and understand each service before booking.

My role combined content production with creative direction, ensuring that every visual, video, and story aligned with the brand’s personality and built trust with potential clients.

Scope of work:
Photography · Video Production · Feed Planning · Instagram Highlights · Copywriting · Content Direction

Content Creation

Black background with white text that reads "BROW MAMI BY CAMI JONSSON".

The content strategy focused on showing the process, results, and atmosphere of the studio through photos and short videos.
Each post was designed to capture movement, precision, and personality, keeping the feed visually engaging and consistent.

Beyond visual creation, I also organized the account’s structure. I created new Instagram Highlights with essential information such as the studio’s location, booking details, and frequently asked questions.
Each service received its own Highlight explaining the process and results, helping new clients understand what to expect and making the brand feel more approachable and professional.

This combination of visual storytelling and strategic organization helped transform the account into a complete, informative experience for clients.

Service menu overlay on a background photo of a classical sculpture of a woman's face with a hand applying makeup near her eye.
A person wearing black disposable gloves holding a pair of tweezers against a gray background, with Spanish text explaining how to take a turn using the Wonomana app and its features.
A wallet with credit cards and money, with Spanish text explaining different payment methods and important notes about service costs.
An artistic image of a partially painted classical bust with text overlay providing directions to an art studio located on Calle Maestro Santana 574 in San Isidro.
A gray surface with three black and silver grooming tools: a scrub brush, a nail file, and a cuticle pusher, arranged diagonally.
Nail care tools and products on a table, including a gloved hand holding a nail drill, a small container with plastic sticks, bottles of nail serum or primer, nail polish pens, and a list of nail services and durations written in Spanish.
Close-up black and white photo of a human eye with eyelash extensions applied using lash lifts.
Black and white image showing a person with curly hair using a lawnmower. The photo is overlaid with a text explaining eyebrow shaping procedures in Spanish.
A person wearing black gloves is painting or restoring a classical white marble sculpture of a woman's face.
Introduction page of a personal branding document for a brow stylist named Cami, featuring a black and white background with a woman in the lower left corner wearing a face mask, a bandana, gloves, and holding a tattoo machine, making a peace sign.
Photograph of a woman with a tattoo performing makeup on a person lying down, both wearing masks, with an artistic background featuring makeup tools.
A woman with a green facial mask in front of a promotional poster about cosmetology. The poster features a grayscale statue's face with the name 'Flor' and a biography. The woman is smiling and wearing a dark hoodie.
A tattoo artist working on a client's arm at a tattoo studio, with tattooing equipment and supplies in the background.
Close-up of sterilized eyebrow brushes in a white holder, with text in Spanish that reads "Cuidado después de la laminación de cejas."
A guide for maintaining laminated eyebrows, showing steps for proper care and avoiding water in the first 24 hours.
Instructions for eyebrow care, including brushing, moisturizing, and avoiding forceful plucking or trimming.
Instruction page with tips on eyelash lamination, including using oil-free products and scheduling a retouch every 4 to 6 weeks.
Close-up black and white photo of a person's eye with eyelash extensions, and a beauty tool applying a patch below the eye. Text overlay in Spanish reads 'Nuestros Servicios Cejas & Pestañas'.
Black and white advertisement for brow grooming combs featuring a close-up image of a comb with fine teeth and a curved handle, along with Spanish text promoting the product.
A person in gloves administering a cosmetic or dermatological treatment to lips with a syringe, with text detailing a lip rejuvenation service using dermapen and hyaluronic acid.
Person holding a facial mask made of cloth with eye and mouth holes, behind text that reads 'Facials by Flor'.
A person receiving a facial peeling treatment, with cream being applied to their face, and text explaining chemical peeling for skin exfoliation in Spanish.
Close-up of a person's face, showing their eyes and eyebrows, with a section of the forehead covered by a hand or cloth, overlaid with text explaining dermaplaning and its benefits in Spanish.
Black and white photo of a woman looking at her face in a mirror while applying skincare, with text explaining deep skin cleaning and its benefits in Spanish.
Black and white photo of a woman with closed eyes, wearing protective eye patches, with text overlay discussing pigment removal from dark circles. The text explains a non-invasive chemical treatment to eliminate pigment from under the eyes caused by
Text explaining microneedling technology and its benefits for skin regeneration, collagen production, and pore size reduction, with a background image of a person receiving microneedling treatment.
A person receiving facial hydrotherapy with a handheld device on their face, lying with eyes closed, with informational overlay about radiofrequency facial treatment.
A grayscale close-up image of a person receiving a skincare treatment, with small white dots on their face, accompanied by a text overlay describing BB Glow treatment in Spanish.
Page from a magazine or book with black-and-white photograph of a woman with eyes closed, wearing eye patches, and bold text in Spanish that reads "Cuidados después de nuestro lifting de pestañas".
Informational card with tips for maintaining eyelash extensions after lifting. Contains advice against wetting lashes within 24 hours, avoiding waterproof mascara, and using hydrating serum twice a week.
A list of skincare and makeup tips in Spanish, over a grayscale background with a woman’s face and makeup mirror.
A black and white close-up of a toothbrush with foam or bubbles on it, with text overlay in Spanish that reads 'Como sacar un turbó.'
Brow Lamination 03.png
Brow Lamination 02.png
Brow%2BMami%2BBrow.jpg
Brow%252BMami%252BLamination.jpg